Saturday, June 25, 2011

Infrastructure 20110625

$100—front/rectoThe Bank of Canada just released to the press information regarding their new polymer banknote series. However, in their online description of these new banknotes, no mention is made of the art directors and designers involved in the project, only general aspects of the images depicted on them. Like the air we breathe, graphic design is ubiquitous and transparent. However, without it, I know we would only last a good 7 minutes before expiring.
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From: Julie Girard
Sent: Wednesday, June 29, 2011 5:45 AM
To: Jones, Calvin
Subject: RE: New Banknotes, Design

Hello Mr Jones,

Thank you for your interest in the new Polymer series of bank notes. As you are probably aware, issuing a new series of bank notes requires the work of many people including graphic artists. We have indeed highlighted the work done by graphic artists in the Museum and we are doing so again. The Bank has developed a series of short videos that feature research and development, design, production of notes, etc. IN the design video as well as a short snippet of b-roll (video used for media outlets) we have images of one of the Bank designers, Jorge Perral. In conjunction with the release of the design video, we are also planning on issuing an article that will be distributed to over 3,000 media outlets across Canada.

Furthermore, at the recent unveil ceremony of the new bank notes, (link to webcast: http://www.bankofcanada.ca/media-room/webcasts/ and click on the June 20 webcast) dignitaries highlighted the contributions of the important stakeholders that worked on the new notes.

I hope this answers your questions.

Julie Girard
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Julie A. Girard
Senior Analyst - Media Relations| Analyste principale - Relations avec les médias
Currency Department | Département de la Monnaie
Bank of Canada | Banque du Canada
234 Wellington Street (2 West), Ottawa, Ontario, K1A 0G9
www.bankofcanada.ca/en/banknotes | www.banqueducanada.ca/fr/billets